Orb is a newly established home ware and lifestyle retailers. The name was chosen to reflect the idea of the home being the center of the universe. The project called for a contemporary brand voice and personality. I developed a clean, modern branding, which made reference to the concept behind the name by illustrating the O as a planet on it’s orbital trajectory. The star is reference to the magic of acquiring a unique new item for your home. The colour palette is minimal, using only white and charcoal grey. A high quality, satin finish card was chosen for the business cards and bags to reflect the brand ethos of minimalism and quality.