K-Fitt is a gym based in west Clare. The project required branding and promotional poster design. The client wanted to avoid the use of garish colours and sleek photography, instead opting for something that felt more honest.
The branding draws inspiration from iconic sporting brands of the 1950’s. The titan, Atlas was chosen as a symbol for the brand, strong and enduring. Photos for the posters were taken during a training session with the Clare Under 21’s hurling team.